Category: Podcast

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Testing your story before writing a single word

When it comes to airline websites, users are likely to run the gamut of online experiences. The first thing that pops into my mind are those dark UX patterns commonly found on low-cost carriers websites like easyJet and Ryanair.

Building a UX Writing culture

I recently spoke with Erin O’Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.

More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel.

We talked about the challenges of creating a UX writing culture in a company that’s never had product writers.