Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com

And there’s no doubt about it that CarNext.com slick user experience contributes greatly to their high conversion rate with selling used cars. Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com.

 

If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it!

 

Now, twenty years later, even though he probably wouldn’t buy a car online, he wouldn’t be surprised at all to learn that several companies are successfully selling them online. 

 

CarNext .com is one of those companies. And there’s no doubt about it that their slick user experience contributes greatly to their high conversion rate with selling used cars.

 

Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com.

We talked about the process of writing copy that sells cars online. 

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LESSON NUMBER ONE!

Looking to increase conversion rates? Use power words like “Limited offer” or “Free.”

Limited offer!