Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com

If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it!

Now, twenty years later, even though he probably wouldnโ€™t buy a car online, he wouldnโ€™t be surprised at all to learn that several companies are successfully selling them online.ย 

CarNextย is one of those companies. And thereโ€™s no doubt about it that their slick user experience contributes greatly to their high conversion rate with selling used cars.

Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com.

We talked about the process of writing copy that sells cars online.ย 

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