Category: Best practices

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The current state of AI copywriting

Are writers doomed to be replaced by artificial intelligence? For sure AI copywriting has made massive progress recently. But instead of seeing AI tools as a threat, let’s take a look at how writers can benefit from the technology.

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Microcopy in a nutshell: Past, present and future

Without microcopy, users would get lost in any digital interface. Often described as small words with a lot of power, it can have a huge effect on both user experience and conversions. In this blog post, we’ll explain what microcopy is and where the term came from. You’ll also get plenty of great (and a few not so great) examples and tips on how to improve your microcopy writing skills.