Building a UX Writing culture

I recently spoke with Erin O’Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.

More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel.

We talked about the challenges of creating a UX writing culture in a company that’s never had product writers.

Topics covers:

  • Presenting the concept of UX Writing to your team
  • Creating a content style guide and establishing new conventions
  • Building test groups for your product
  • Working with designers


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  • UX writing processes 
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