How to write a killer online form? | Interview with Steve Howe of Typeform

Typeform has some pretty slick copyโ€”from their transactional emails, homepage, and the product itself.

Their lead copywriter, Steve Howe, writes fascinating pieces for their blog about UX writing at Typeform, and I was eager to learn about his processesโ€”particularly, best practices for writing forms.

This episode is not only a great lesson in conversational UX writing, but also a great resource for anyone that creates online forms. So donโ€™t miss it! Topics include:

  • Writing copy for landing pages
  • Static vs dynamic copy
  • AI and copywriting
  • How to put the right amount of information in a form
  • How to build a content team
  • Chatbots

Posts by Steve Howe

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