How to write a killer online form? | Interview with Steve Howe of Typeform

Typeform has some pretty slick copy—from their transactional emails, homepage, and the product itself.

Their lead copywriter, Steve Howe, writes fascinating pieces for their blog about UX writing at Typeform, and I was eager to learn about his processes—particularly, best practices for writing forms.

This episode is not only a great lesson in conversational UX writing, but also a great resource for anyone that creates online forms. So don’t miss it! Topics include:

  • Writing copy for landing pages
  • Static vs dynamic copy
  • AI and copywriting
  • How to put the right amount of information in a form
  • How to build a content team
  • Chatbots

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