Whoโ€™s afraid of UX research? with Dr. Natalya Sarana @Flixbus

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Episode Summary

Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldnโ€™t be afraid of user researchโ€”because it makes the UX writing or content design process a walk in the park.

Hear her best tips on how to document research projects and how to share the results with stakeholders (โ€œone of the most difficult thingsโ€). Youโ€™ll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing.ย 

We also talked about:

  • The difference between academic research and UX research
  • The basic formula for a research hypothesis
  • How to keep track of your research impact
  • Why we canโ€™t expect amazing results all the time

Useful links

Try our free UX writing course

Connect with Natalya on LinkedIn

Check out Userzoom.com

Join UX Writing Hub on Telegram

Join our FREE UX writing course

In this FREE industry-leading course, youโ€™ll learn about:

  • UX writing processesย 
  • Testing
  • Research
  • Best practices