Who’s afraid of UX research? with Dr. Natalya Sarana @Flixbus


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Episode Summary

Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park.

Episode Notes

Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult things”). You’ll find out what 5-second tests, concept testing and cloze testing are, and why they can be better than A/B testing. 

We also talked about:

  • The difference between academic research and UX research
  • The basic formula for a research hypothesis
  • How to keep track of your research impact
  • Why we can’t expect amazing results all the time

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In this FREE industry-leading course, you’ll learn about:

  • UX writing processes 
  • Testing
  • Research
  • Best practices