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📥 Emails: they’re not all created equal. Marketing, promotional, transactional — who can make sense of it all? Niklas Nordlof of Dropbox, that’s who!
Join us for a webinar about crafting transactional emails that get results. Niklas will use real-world examples from Dropbox and teach us all about what worked and what didn’t. We’ll cover how to increase open rates and click-through rates (CTR), and even look at the mysterious preheader.
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WHAT'S INSIDE
Here’s what’s inside issue #96 (Sep. 9th, 2020)
- UX writing
for online courses 🧑🎓
- Before finger hits keyboard ⌨️
- Intro to inclusive design ♿
- Oopsie-doopsie microcopy fails 🤦
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🎙️ Kate Garner is an English professor turned full-time UX writer at Coursera. She's also a language lover with experience in copywriting, editing, SEO, and creative content development.
In this episode, we'll look at what UX writing at Coursera is all about. Kate shares her love of the product and why Coursera is such a great online learning platform. Listen to this episode to learn about:
— How writers and designers fit into Coursera's structure
— Overcoming the challenges of being a first time UX writer
— Her first-hand experience as a UX writer, what tools she uses specifically for UX writing, and other tools of interest that are available
UX Writing at a Platform for Online Courses | Interview with Kate Garner of Coursera
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🤔 Putting pen to paper (or fingers to keyboard, as it were) is a smaller part of UX writing than one might think. Senior UX Writer Carolina Rayo explains what she gets up to before
the first word is written.
What UX Writers do before writing
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♿ It’s high time we start talking about inclusive design, and this infographic is a great introduction. Microsoft’s inclusive design principles are all about extending design to meet the full range of human diversity.
Check out the resources section for some handy tools.
Inclusive Design at Microsoft
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MICROCOPY
🤠 Every month, we’re rounding up some of the best, worst, and funniest microcopy examples shared by community members. Check out the top picks for September!
Microcopy Round-Up: September 2020
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🎨 Josiah Flores is a UX writer with a strong sense of design thinking and an interest in social good. Great portfolio in both design and content.
https://www.josiahflores.com/
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👔 It’s Canada-heavy in the job board this week with three new positions opening up, including at Amazon in Vancouver.
And as always:
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