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WHAT’S INSIDE ✍️
Issue #151 (Sep 29th, 2021)
- Is it game over for gamification?
- Web 1.0 contact forms
- No thanks. I’d rather confirmshame my users
- Free UX portfolio event!
ARTICLES 📰
This week, three articles by Built In, an online community for startups and tech companies. They have some great content, so sign up if you have a minute (or open articles in incognito).
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🎲 Gamification is easy. Just toss in some points, rankings, rewards, a few sparkly unicorn graphics, and presto — engaged users, right? Not so fast. If you don’t understand the underlying psychology, it could easily backfire.
Gamification Is Over. Long Live Game Thinking.
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😔 “Want a HUGE discount on our new bear repellant?” “No thanks. I like getting mauled by grizzlies!!” So it goes with typical confirmshaming. Why? Because it works. But we can do better.
Confirmshaming Works. Resist It Anyway.
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MICROCOPY BITE 💬
We love Airtable, but it’s a complex product. Luckily, great microcopy makes it easy to use. For example, this message appears when you press the down arrow when in a table’s bottom row.
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UPSKILL: LIVE EVENTS & MORE 📚
How to build a content design team (Podcast)
FREE EVENT TOMORROW for everyone who's working on a UX portfolio. Jan Haaland will show us how to create a killer case study — perhaps the most important part of any portfolio. Jan runs the Case Study Club and has helped hundreds of designers level up their careers. All are welcome!
Sign up here: The Confident Portfolio with Case Study Club (Sep 30th)
JOBS 👔
Momentive, formerly SurveyMonkey, is looking for a UX Content Strategist in Portland or remote USA.
Booking is hiring UX copywriters, both junior and senior.
And as always:
PORTFOLIO 🎨
Looking for a design workshop to help your team create a narrative? From intent-driven UX to strategic storytelling, Tizzy Asher has you covered.
https://uxfol.io/tizzyasher
KICK 'N' GIGGLES 👊🤕
Because we all know at least one Backpfeifengesicht.
17 German words with no English translation
VOX POPULI 🗣️
Join our online communities, and take part in the discussions and debates that are shaping the field.
And if you like our newsletter, share it!
See you next week for a special 150th edition!
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