🙋 As the first UX writer at CarNext.com, Don Seidenberg wrote multi-stage sales funnels that made it possible to buy, finance, and lease cars totally online. Currently, he is working on a new streetwear app for Adidas.
Don will share his thoughts on how he designs conversations. Topics include:
How UX writing differs from copywriting
What writers can learn from wayfinding
How copywriters can evolve into UX writers
How to make conversation part of the customer journey
How words make interactions more meaningful
There will be a fun writing task and even a competition. Sign up now!
🚫 Whenever you write an error message, be sure to add as much technical jargon as possible and put the blame on your loser users who keep messing up your perfect product. Or, you know, maybe don’t do that.
👔 Ever hear of a newspaper called The New York
Times? Yeah, us either, but turns out they're hiring a UX writer. Why? Because they too have come to understand that different types of writers fill different types of roles.