What UX writing at Booking.com was like way back in 2018
🛒 Leonardo Raymundo is a UX writer turned content strategist at Orca Pacific, an Amazon agency that delivers innovation to over 100 of the world’s leading brands. We sat down for a chat about UX writing for an Amazon store, but the insights he shared are valuable for UX writers and content strategists everywhere. We covered:
How to conduct Amazon keyword research
How to increase your Amazon store views by 20% with one simple step
Creating branded content for your Amazon store
How to generate more reviews on your Amazon store using copy
✍️ If you’re new to UX writing and are
interested in a career change, join us for an open house. Get an overview of our UX Writing Academy training program—ask questions and find out if it’s right for you. Date and time in the link.
🌐 Here’s an expert guide to working with localization specialists. Learn why the one-sided communication of the past isn’t good enough for
today's digital products and the steps you can take right now to create a localization process that works.
🎭 So, your product voice is “funny,” “approachable,” and maybe even “friendly.” But is that really enough, or can we do more by creating an in-depth character who fully represents the company’s brand and values?
Learn how various acting techniques can help you define exactly “who” your users are talking to in:
🗣️ Get down to brass tacks with this Miro-based product voice design toolkit. With its voice quadrant, attribute sliders, tone spectrum graph, and more, honing in on your product voice just got a lot easier. Big thanks to Tangity for creating and sharing this.