UX Writing Weekly #109

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Insider tips to take your store to the next level -
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WHAT'S INSIDE

Issue #109 (Dec. 9th, 2020 )
  • Branded Amazon Store copy like a BOSS 💪
  • Localize it! 🌐
  • Product voice: Why and how 🗣๏ธ
  • What UX writing at Booking.com was like way back in 2018 🏨


PODCAST

🛒 Leonardo Raymundo is a UX writer turned content strategist at Orca Pacific, an Amazon agency that delivers innovation to over 100 of the worldโ€™s leading brands. We sat down for a chat about UX writing for an Amazon store, but the insights he shared are valuable for UX writers and content strategists everywhere. We covered:

  • How to conduct Amazon keyword research
  • How to increase your Amazon store views by 20% with one simple step
  • Creating branded content for your Amazon store
  • How to generate more reviews on your Amazon store using copy
  • 3 tips to optimize your Amazon Store

Donโ€™t miss it!

Write a Branded Amazon Store like a PRO


ONLINE MEETUP

โœ๏ธ If youโ€™re new to UX writing and are interested in a career change, join us for an open house. Get an overview of our UX Writing Academy training programโ€”ask questions and find out if itโ€™s right for you. Date and time in the link.

UX Writing Academy Open House: Breaking into UX Writing in 2021



TOP ARTICLES

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🌐 Hereโ€™s an expert guide to working with localization specialists. Learn why the one-sided communication of the past isnโ€™t good enough for today's digital products and the steps you can take right now to create a localization process that works.

The Ultimate Guide to Working with Localization Specialists

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🎭 So, your product voice is โ€œfunny,โ€ โ€œapproachable,โ€ and maybe even โ€œfriendly.โ€ But is that really enough, or can we do more by creating an in-depth character who fully represents the companyโ€™s brand and values?

Learn how various acting techniques can help you define exactly โ€œwhoโ€ your users are talking to in:

Your Design is Great, But Who Am I Talking to?

🗣๏ธ Get down to brass tacks with this Miro-based product voice design toolkit. With its voice quadrant, attribute sliders, tone spectrum graph, and more, honing in on your product voice just got a lot easier. Big thanks to Tangity for creating and sharing this.

Product Voice Design Toolkit: make your product speak your brand voice



MICROCOPY BITE


โ˜‘๏ธ Nice example from HubSpot that reassures the user and gives them some control with an actionable link.
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PORTFOLIO
🎨 Taylor Woolridge is a North Carolina based copywriter, content strategist, and UX writer. Check out her diverse portfolio of workโ€”e-commerce, nonprofits, and more.

https://www.taylorwoolridge.com



BLAST FROM THE PAST
🏨 Two and a half years is a long time in the world of UX writing. See what was going on back in 2018 in this interview with Chris from Booking.

Interview With A Senior UX Writer From Booking.com



UX WRITING JOBS
👔 Anybody down under? 🦘If so, check out this new job post in Melbourne. If not, check out tons of other open positions across the globe.

So whether youโ€™re looking to hire or be hired:


Sign up to our UX Writers Talent Pool. Get seen first by top tech recruiters.


SHARING IS CARING


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👉 https://uxwritinghub.com/newsletter 👈 (Iโ€™m a link! Copy me, paste me.)

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See you next week!

Yuval




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