UX writing is a game-changer in the design world.
It’s not just about pretty pixels; it’s about the words that guide, inform, and create experiences. We’re diving into nine UX writing tips that are not just for designers but specifically for UX writers.
So, let’s get the ball rolling!
Why UX Writing Matters?
- Enhances User Experience: Good UX writing simplifies complex tasks.
- Boosts Engagement: Users are more likely to interact when the text is relatable.
- Improves Conversion: Clear and concise text can lead to better conversion rates.
1. End on Prepositions, It’s Okay!
Grammar purists, look away. Ending sentences with prepositions like “about,” “for,” or “from” is not a sin. It makes your writing sound natural and conversational. So go ahead, break the rule!
2. Split Those Infinitives
“To boldly go where no one has gone before.” Sounds better than “To go boldly,” right?
Split infinitives add emphasis and rhythm. Don’t shy away from them.
3. Be Active, Not Static
Avoid using the word “is” excessively. It’s boring and passive.
Instead, use active verbs like “expresses,” “defines,” or “manifests” to make your writing more dynamic.
📌 Quick Tip Table
|Don’t Use||Use Instead|
4. Write Around “Of”
Instead of saying “the color of the button,” say “the button’s color.”
It’s more direct and saves character space.
5. Lists Are Your Friend
When you have multiple points to convey, use bullet or numbered lists.
It enhances readability and helps the user absorb information quickly.
6. Structure for Scannability
Internet readers skim.
Use headings, subheadings, and lists to make your content scannable.
Bold or italicize important lines to catch the eye.
7. Make Links Descriptive
Instead of using “click here,” use descriptive anchor text like “learn more about UX writing.”
It’s better for SEO and accessibility.
8. Use “Who” for People, “That” for Things
When referring to people, use “who.” For objects, use “that.”
It’s a small detail but makes your writing more humane.
9. Lead with Benefits
Don’t just tell users what to do; tell them why they should do it.
Start with the benefit to capture attention and encourage action.
UX writing is more than just a subset of UX design; it’s a craft of its own.
These tips are your toolkit for creating compelling, user-friendly text that not only looks good but also feels right.
So, what are you waiting for? Start writing, start designing, and most importantly, start engaging!
Questions to Ponder
- How can you integrate these UX writing tips into your current projects?
- What’s the most challenging part of UX writing for you?
- How does UX writing differ from traditional copywriting?
Happy Writing! 📝