🎙️ Liraz Margalit, Ph.D., is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates
Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders.
We sat down for a chat where we talked about:
approaches to customer experience
Shaping moments for our customers and users to remember
How to use words to shape customers’ experiences and what part of the journey you should pay attention too
A truly fascinating perspective into the user’s mind.
🔧 Here’s a new UX tool with a lot of potential. Frontitude centralizes UX copy editing and collaboration for UX and product teams, from design to production (I love their Figma plugin). Give it a try and let us know how it was!
👩💻 We teamed up with our friends at CareerFoundry and UX writer Orlee Gilli of Elementor to bring you some fresh insights into how to write and design a killer product page that converts. Check it out and don’t miss the top three mistakes to avoid.
😈 There are things that you should, nay, must avoid in your user
Every once in a while, we feature an article about dark patterns—nasty little tricks inside a UI that manipulate users. We do this because we believe it’s the duty of UX writers everywhere to put a stop to dark patterns and make our digital world a better place.
So whether you’re new to the concept or need a refresher, please read:
🤠 We made a thing—we hope you like it. It’s a collection of microcopy examples that we’re calling the Microcopy Round-Up, and we’ll be making one every month. It features good, bad, and funny examples that were posted by our community members.