📝 Content style guides have always
been a bit scary to me, and I thought that only the biggest brands needed one. But after participating in last week's webinar with Clara from Atlassian, we built our own style guide for UX Writing Hub emails. So now, all of our team members can write consistent emails.
The guidelines include the structure of the headline, rules for sending, email body structure, design, and more. Clara's methods helped us scale our content operations and showed me that content style guides aren't that scary after all!
Thanks again Clara. Now, let's dive
🤯 Why is it that developers, designers, and product managers tend to work on one project at a time, yet content designers often work on multiple
In his recent presentation at the SofaConf 2020, Jonathon Colman showed the benefits of having content designers work on a single project.
🦸Growth.Design helps product-led organizations in 140+ countries create better experiences, all in a fun, comic book format. There’s tons of useful info on the psychology page and loads of great case studies too. Take quizzes, sign up, or just browse around—it’s well worth a visit.
🎮 Gaming is massive industry employing thousands of programmers, designers, and artists. But did you know about the demand for game writers and narrative designers? Learn more about how writers fit into the game equation.
🦕 🦖 WUFOO is a site for easy online forms with a fun dinosaur theme. When you hover over the login button, the text changes to RAWRR! We thought it’s a fun little moment of delight. What’s your take?
🎨 UX Writing Academy student Lauren Reichman has some pretty sweet writing chops and years of experience. Don’t miss her “30 days of 404 pages” project and talk to her if you're hiring for a UX writing or content strategy position.
🚗 CarNext.com has slick UX that contributes greatly to its high conversion rate selling used cars. Last year, I spoke with Don Seidenberg, the first UX writer at CarNext.com, who shared lots
of good advice.
📤 We're looking for companies interested in having our UX Writing Academy students work on UX writing projects. So if your company could benefit from some UX writing, and you’d like to help students who are breaking into the field, just fill out this quick form.
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