UX Writing Weekly #81

PLUS UX Writing Bingo! -
 โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ โ€Œ
📺 You probably know by now that weโ€™re big fans of Headspace. Their copy is always compelling, relaxing, and conversationalโ€”just how you would want a meditation app to sound.

As such, weโ€™re super excited about our upcoming webinar with Nicole Cassese, Headspaceโ€™s Standards Editors. Weโ€™ll be talking about her processes for keeping their brand voice consistent.

Spaces are limited so donโ€™t hesitate โ€” Sign up right here ๐Ÿ™‚

Once you do, feel free to ask Nicole some questions which sheโ€™ll try to address. Itโ€™s gonna be a great one so donโ€™t miss out!

🎙๏ธ In this episode, we spoke with Li-Na Koh, a senior content designer at Zapier. I have to say, Zapier is one of my favorite digital products out there todayโ€”it allows you to easily connect your favorite digital services.

Two aspects of this product are of particular interest:

  • Their copy is particularly well done, even though they donโ€™t have a lot of writers on their team
  • Theyโ€™ve been an all-remote company for more than nine years

Li-Na has some great insights into remote UX writing which are more relevant than ever considering the current global situation. Donโ€™t miss it!

Listen here
🃏 UX Writing Hubโ€™s wonderfully talented, and often hilarious, Greta van der Merwe created the worldโ€™s first UX Writer Bingo! The rules are simple:

  • Whenever you hear any of the phrases, cross it out.
  • If you get 5 squares in a row, you get to do your โ€œWhat exactly is UX Writing?โ€ presentation again.

Check out the full board here

🗣๏ธ So, did you win at UX Writer Bingo and need to do your presentation again? Then youโ€™re ready to take your presentation game to the next level with this classic article from the Harvard Business Review.

How to Give a Killer Presentation

🤓 Weโ€™ve got something special this week for our microcopy example, the UX Principles Chrome extension. Itโ€™s an effortless way to learn or just be reminded of UX best practices. Youโ€™ll get handy tips like this one when you open a new tab. Good stuff.

Get the extension here
🎨 Tess Tettelin is a creative do-it-all based in Berlin. She specializes in branding and strategy, and is passionate about creating exciting digital experiences.


😯 We tend to think that obvious and straightforward are the way to go with microcopy. But there may be something to adding a bit of surprise to your interface. In case you missed it two years ago, here is:

Surprisingly good microcopy

👔 Though some job posts just fade away, new ones are poppinโ€™ up each day!

Like this one from our friends at Robinhood, who are looking for a content strategist.

Weโ€™ve got a content specialist in Sydney, UX researcher in Berlin, and our first ever job post from Portugal 🇵🇹. Check out all the new job posts, or post your company's position for free.

📤 As always, if you enjoy our little UX writing newsletter, share it with like-minded UXers.

And be sure to:
Join our Facebook discussion group
Join our professional community on LinkedIn

See you next week!

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