UX Writing Weekly #81

PLUS UX Writing Bingo! -
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📺 You probably know by now that we’re big fans of Headspace. Their copy is always compelling, relaxing, and conversationalβ€”just how you would want a meditation app to sound.

As such, we’re super excited about our upcoming webinar with Nicole Cassese, Headspace’s Standards Editors. We’ll be talking about her processes for keeping their brand voice consistent.

Spaces are limited so don’t hesitate β€” Sign up right here πŸ™‚

Once you do, feel free to ask Nicole some questions which she’ll try to address. It’s gonna be a great one so don’t miss out!

🎙️ In this episode, we spoke with Li-Na Koh, a senior content designer at Zapier. I have to say, Zapier is one of my favorite digital products out there todayβ€”it allows you to easily connect your favorite digital services.

Two aspects of this product are of particular interest:

  • Their copy is particularly well done, even though they don’t have a lot of writers on their team
  • They’ve been an all-remote company for more than nine years

Li-Na has some great insights into remote UX writing which are more relevant than ever considering the current global situation. Don’t miss it!

Listen here
🃏 UX Writing Hub’s wonderfully talented, and often hilarious, Greta van der Merwe created the world’s first UX Writer Bingo! The rules are simple:

  • Whenever you hear any of the phrases, cross it out.
  • If you get 5 squares in a row, you get to do your β€œWhat exactly is UX Writing?” presentation again.

Check out the full board here

🗣️ So, did you win at UX Writer Bingo and need to do your presentation again? Then you’re ready to take your presentation game to the next level with this classic article from the Harvard Business Review.

How to Give a Killer Presentation

🤓 We’ve got something special this week for our microcopy example, the UX Principles Chrome extension. It’s an effortless way to learn or just be reminded of UX best practices. You’ll get handy tips like this one when you open a new tab. Good stuff.

Get the extension here
🎨 Tess Tettelin is a creative do-it-all based in Berlin. She specializes in branding and strategy, and is passionate about creating exciting digital experiences.


😯 We tend to think that obvious and straightforward are the way to go with microcopy. But there may be something to adding a bit of surprise to your interface. In case you missed it two years ago, here is:

Surprisingly good microcopy

👔 Though some job posts just fade away, new ones are poppin’ up each day!

Like this one from our friends at Robinhood, who are looking for a content strategist.

We’ve got a content specialist in Sydney, UX researcher in Berlin, and our first ever job post from Portugal 🇵🇹. Check out all the new job posts, or post your company's position for free.

📤 As always, if you enjoy our little UX writing newsletter, share it with like-minded UXers.

And be sure to:
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Join our professional community on LinkedIn

See you next week!

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