UX Writing Weekly #72

Preview
PLUS The power of tacos -
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Is the global health emergency hurting your design or writing business?

Join me on Thursday, March 26th, at 4:00 p.m. GMT, for a live workshop about getting new clients using content strategy. The workshop costs $5 but you can get in for free using the coupon code: STAYATHOME.

Join us: https://www.eventbrite.com/e/how-to-get-projects-using-content-strategy-tickets-100537329860

Do you have a design or writing workshop of your own? Submit it here and let’s make it happen.

As the digital products we use continue to tighten their grip on our society and adversely affect our mental health, one question has become paramount: Are we doomed to digital addiction or can we break the spell and learn to live in harmony with our devices?

No one knows more about this subject than my recent guest Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir’s expertise on both sides of the issue gives him an invaluable and compelling perspective that is not to be missed.

We covered topics such as:
  • Combating digital addiction and the link between product design and mental health
  • Staying focused when your phone is buzzing with notifications
  • The difference between drug dealers and designers
  • Promoting ethical design in your company
  • Why people don’t like to read digital interfaces
  • What industries are most infamous for having dark patterns
  • Should creating digital experiences be licensed
  • The undervalued skill of writing in tech companies
Here’s a beautiful story by one of our students, Hap Fiala, about using UX writing methodologies to facilitate parent-child communication during a challenging medical situation.
Pass the Kleenex.
How UX Writing Helps Me Talk to My Mother

A few years ago, the Nielsen Norman Group wrote an article about the four dimensions of tone-of-voice that laid the foundation and helped many companies define their brand voice.

Check out an updated version of the post and a new video about it to boot.

Microcopy lessons for troubling times (post by Nina Doran)

Bonus Bite: Is the best response to the virus a triple dose of tacos?

Don’t miss this great post by Interaction Design Foundation about tailoring your portfolio to a specific role.
Back in 2009, Joshua Porter published this first-ever post about microcopy in the digital age. This is one of my favorite blasts from the past!
From now on, we’re going to publish our UX Writing positions on a dedicated post pinned to the top of our Facebook group. Check it out right here.
Keep up the great work everyone, and don’t stop learning!

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See you next week!

Yuval




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