✅ If you’ve ever called customer support, or filled out a support ticket online, you probably know that there are two types of brands. There are those whose speedy, competent support keeps you coming back for more, and those that make you want to cry tears of sadness and tears of rage at the same time.
Let’s talk about Airtable and making a first impression.
Airtable is a complex product. The simplicity of their tagline,
“Create, your way” is brilliant because it lets users know that, no matter how complicated the product might be, at the end of the day it’s for everyone (just like how Excel became a standard even though its advanced features are quite complicated).