UX Writing Weekly #45

You might be asking yourself, “did he just bust out a kick-ass Mötley Crüe reference right there?
 â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ â€Œ



You might be asking yourself, “did he just bust out a kick-ass
Mötley Crüe reference right there?

Yes… YES I DID. So feel free to give it a listen while reading this week’s edition. 🤘😝🤘

This week on Writers in Tech, I had the absolute pleasure of speaking with Vicki Siolos, the lead UX writer at the mother of all crowdfunding platforms, Kickstarter.

We talked about:
  • Using Google Translate for a nifty brainstorming trick
  • Tricks that will help you educate UX writers in your organization
  • What books you should be reading (seriously, I need to read Nicely Said already)

It was great learning about Vicki’s brilliant processes and I’m sure you’re going to love it as much as I did!


A cool case study from UX Writing Hub course alumna Kat Prokhorenko. She was challenged with replacing the extra whitespace in a design with useful copy.

Highlight: It may seem obvious, but many still need to learn that better communication increases conversions. This article shows how.

UX Writing: Behind the Words

Cindy Suryautama Sukiato took our free email course and wrote a post about it. Not only is it a great case study, but her visual skills blew my mind!

Highlight: Loved how she uses a method we teach called “conversation mining” to hone in on the target audience’s language.


UX writing that doesn’t make you think

Four practical expert-tips on writing copy that requires minimal mental effort from your users, by our friends at Mr. Koreander.

Highlight: Be consistent with CApItaLizAtioN. I get that one wrong ALL The TIME.

Joe Daniels shares with us some great resources. If you’ve been on our mailing list for a while, you might be familiar with a few of them 😜

Highlight: Joe mentioned us in his post, which is awesome.

In return, we want to help him find his next challenge.

Let us know if you’re hiring a junior remote UX writer and we’ll make the connection. It was a lot of fun to work with him on this post.

In another brilliant example by Mailchimp, we see how they customize their content to give users more relevant information.

The first screen tries to get potential users to sign up, while the second is designed to give added value to a user that’s already logged in.

This is a great example of using different content for different contexts.


Anton Stén has a pretty impressive background and his portfolio shows clearly everything he’s done in the past, like working with Spotify and more. Don’t miss it!

https://www.antonsten.com/work



-----------------------------------------------------------------------------------------

Looking to hire a UX Writer? Just upload your position to our Job Board! It’s quick and easy! We’ll even feature it right here in this newsletter.



How can we improve the newsletter is a question I ask myself probably every week.

If there’s anything we can do to make this experience better for you, PLEASE LET US KNOW.

If you like it as it is, share it with a friend.

If you're not in our New Slack group, feel free to check it out here.
And if you are more of an Instagram person, you can follow us there too!

See you next week,
Yuval





Join our FREE UX writing course

In this FREE industry-leading course, you’ll learn about:

  • UX writing processes 
  • Testing
  • Research
  • Best practices