UX Writing Weekly #147

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Learn from the masters at Slack -
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WHAT’S INSIDE ✍️


Issue #147 (Sep 1st, 2021)
  • Marketing copy at Slack
  • The challenges of voice interface design
  • UX writing lessons from Winnie-the-Pooh
  • Unicorns in your microcopy



ARTICLES 📰  

⚗️ Slack is known for its excellent product copy. But what about its marketing copy? Turns out it’s also pretty great. Learn about Slack’s marketing copy principles and how they’re used across the user journey.

The voice of the brand: 5 principles for great Marketing copy at Slack

🗣️ In this interview, Preston So, the author of Voice Content and Usability, talks about the challenges of voice interface design. Lack of visual context and no ‘back’ button are just the tip of the iceberg.

Preston So: Unpacking the Potential of Voice Content

🍯 We all love Winnie the Pooh: he eats his favorite food with no pants on. But he also was a damn fine UX writer.

Here are
8 UX writing lessons taught by Winnie the Pooh and friends.




MICROCOPY BITE 💬

Microcopy by Etsy that both charms and informs the user while creating scarcity. Would love to see stats about how this copy affected conversions. Thanks @tinywordsmatter for the find.




TRENDING IN UX 🐦



UPSKILL: LIVE EVENTS & MORE 📚

Get practical advice on creating a confident portfolio that gets the job done. Learn how to write effective case studies – probably the most important aspect of your portfolio – and exactly what to include.

Sign up now:
The Confident Portfolio with Case Study Club: FREE EVENT (Sep 30th)




JOBS 👔

JPMorgan Chase is looking for a senior UX writer in NY for their Digital Customer Experience team.

And as always:





PORTFOLIO 🎨

Brent McCormick is a product & content designer with a screenwriter’s toolkit: he puts storytelling at the forefront of design.

Check out this well-designed site.

https://www.brentjmccormick.com/




GAME TIME 🎮

Mulholland Black, Perpetua, Sigmar One, Herculanum… Are they fonts or Marvel characters? Only one way to find out!

Marvel character or font name quiz



VOX POPULI 🗣️


Join our online communities and take part in the discussions and debates that are shaping the field.


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See you next week!

Yuval