UX Writing Weekly #120

UX writing in the healthcare industry -
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Issue #120 (Feb. 24th, 2021)
  • Writing healthy products [podcast] 🧑β€βš•οΈ
  • Disney+ sign up flow 🐭
  • The cost of poor design and writing 💰
  • We’re hiring! 🙋

🎙️Zara Fishkin is a master of writing for digital healthcare products with a skill set that spans internationalization, accessibility, copywriting, research, design, process development, terminology, having an opinion about Oxford commas, and making non-exhaustive lists.

Check out this episode of Writers in Tech to learn about:
  • How to write a healthier product
  • How Facebook localizes their platform
  • The challenges of making health care accessible to people
  • The challenges UX writers face after being acquired

Improving products’ health through UX Writing

🐭If your sign-up flow is full of friction, it’s going to hurt your bottom line. See how Jeff Shibasaki transformed Disney+’s sign-up flow to be more benefit-driven and helpful at each step.

Disney Plus: Writing a Better Sign-Up Experience for iPhone

💰 What’s the true cost of poor design and writing? It’s a question that gets thrown around a lot. For Citi, it turns out to be about half a billion dollars! Yep, that’s right β€” lousy, sloppy UX design/writing was the main culprit in this case.

(NOTE: This is a finance article with lots of fancy-schmancy-financy words. But scroll down a bit and you’ll get to the UX nightmare.)

Citi Can’t Have Its $900 Million Back

✍️ Hard to believe, but we’re about to launch the 8th cohort of our UX Writing Academy training program. This online course gets started on March 1st, and there are still some spaces left.

Check it out if you’re interested:

The UX Writing Academy training program

💌 Great microcopy here from Etsy who added the shipping location to the CTA. For users who do a lot of shipping, this is super helpful!

Thanks Sarah Fisher for posting.


🎨 Chelsey Stiefel is a Content Strategist with a background in creative storytelling. Once upon a time, while hunting for the perfect pun for a headline, she got into UX and never looked back.



🤣 What if opt-out shaming was a catchy Tik-Tok pop jingle?

👔 Guess who’s hiring? We are! Are you organized, love UX, can juggle, and live in Israel?

Apply here: Work for the UX Writing Hub. Don’t just read this newsletter, be a part of it!

Whether you’re looking to hire or be hired:


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See you next week!


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