WHAT'S INSIDE We’re doing things just ever so slightly differently this week.
Issue #106 (Nov. 18th, 2020)
AI-generated copy against human-written copy 🤖
Content Strategy is like, so out 😎
Combating digital addiction 📵
The great comma debate ⚔️
TOP ARTICLES
🤖 Last week, we talked about copy.ai, a tool that automatically generates ad copy. This week, the writing robots continue their takeover in a head-to-head, human vs. robot copywriting competition.
Is this the end? Are robots destined to take over our writing jobs too? The results may surprise you. Check the score in:
Yet another company is changing the name of its Content Strategy team to Content Design. This time, it’s Firefox, who made the name change public because “words matter.” Well said.
📵 We want to acknowledge some of our UX Writing Academy
students for the impact they had while working with Reboot & Recover, a nonprofit combating digital addiction. So proud of them and the important work being done here.
⚔️ Something a little different for our microcopy bite this week: a debate. Should we or shouldn't we use the serial aka Oxford comma, even when context makes the meaning clear? Microcopy writers have their say in The Great Comma Debate.
PORTFOLIO
🎨 Something a little different for our portfolio this week. Along with some tasty copywriting examples in her portfolio, Marie-Pier Rochon also serves up a fun story about how baking helped her become a UX writer. Enjoy!
KICKS ‘N’ GIGGLES 🦉 Something a little different for our fun/funny post this week. Duolingo takes a lot of heat for their guilt trip push notifications, like this one:
But there’s a reason for that crying green owl. Learn all about it in this fun article that sheds light on the AI behind the meme:
📤 Here’s the part where we ask you to share our newsletter. Help us spread the word about the value of UX writing. Just give the link down there a quick share.
