If you’re a writer at heart and love turning words around in your head, you’re probably highly aware of how limitless language is, and of the infinite ways you can express a single idea.
Just think of this seemingly innocent trio: “Thank you” vs. “Thanks” vs. “Thanks!”.
But when you’re asked to write microcopy (and not your debut novel), you are often faced with limitations and constraints.
Yael will show you how to make the most of a range of limitations you may not be aware of: from design elements and layout to character limits and even deadlines…!
Practical task – win a webinar pass
After sharing her tips and frameworks to help you produce clean, short, efficient and last but not least – quick copy, Yael will present a practical task for you to tackle.
This time, you will finish the task in peace and quiet at home.
Send it to us for review for a chance to win an annual pass to our webinar series!
Limited seats. Please note that the recording will be sent only to people who signed
We ask for $10 per webinar (or $84 per year, which is only $7 per month and includes access to past recordings) to cover expenses and be able to pay our speakers.
One of our values is to make education accessible for all, so if you can’t afford it, apply here to get a free ticket!
Yael has a PhD in literature and philosophy from Cornell University.
She enjoys the language puzzles of microcopy and finding solutions collaboratively. At vCita, she helps small businesses succeed.