A salesperson and a UX writer walk into a bar

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Episode Summary

Do we have to choose between UX writing and copywriting? Susan Reoch does both! In this episode, she shares her experience working for brands that are new to UX writing.

Susan was one of the early product writers at booking.com, one of the first companies to build a UX writing team โ€“ before they were even called UX writers. From there, she developed into a copywriter and now calls herself a UX copywriter and UX writing consultant.

A few things we chatted about:

  • The connective tissue between UX copy and sales copy
  • Titles within the industry and where โ€œUX copywriterโ€ fits in
  • Persuasion techniques and the 5 levels of awareness
  • The power of free swag
  • How to ask for decent pay for our work

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