Susan was one of the early product writers at booking.com, one of the first companies to build a UX writing team – before they were even called UX writers. From there, she developed into a copywriter and now calls herself a UX copywriter and UX writing consultant.
A few things we chatted about:
- The connective tissue between UX copy and sales copy
- Titles within the industry and where “UX copywriter” fits in
- Persuasion techniques and the 5 levels of awareness
- The power of free swag
- How to ask for decent pay for our work