Educate and empower your users through video

Can UX writing play a role in video creation? Absolutely! The UX content team at CallRail realized that UX writing approaches can help build and enhance meaningful video content. After all, effective videos combine moving images with well-chosen words: From scripts and subtitles to on-screen instructions and microcopy that guides your users.


In this webinar, UX Content Strategist Andrew Astleford and UX Content Director Katherine Hosmer will share the story of how product videos became part of their company’s content strategy. You will learn how to go beyond copy to create impact and apply UX writing principles to video to educate and empower your users.


Why should you attend this webinar?

  • Discover the potential of UX writing in video creation
  • Learn how your UX writing skills can be used to enhance video content
  • Ask Andrew and Katherine anything about UX writing and video creation

What if you don’t have any video editing experience? No worries – most UX writers don’t. Just like with UX writing, design and development, the key to success is collaboration 🙂


Limited seats. Please note: the recording will only be sent to those who have signed up

We ask for $10 per webinar to cover expenses and pay our speakers*. (Or SAVE BIG with an annual pass for just $84 per year—only $7 per month with access to all past recordings.) But if you can’t afford it, feel free to sign up here for a free ticket.


Upcoming webinars
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 upcoming webinars and workshops.


What are our webinars like?

Very informative and useful session with real examples. For me, as someone who worked as a translator/ copy writer in Marketing before taking up a new role as UX writer, this gave me more clues of the difference between the two writing styles.
Scaling our impact with Clara of Atlassian
I was really impressed with conversational vibe that Ben brought. This being my first webinar with you - I was even more delighted with how all the participants were so passionate and wanting to help each other, esp in the chat.
UX With Someone I Love | Ben of Netflix
Loved the personal experiences shared. Loved that she was so relatable and and shared mistakes, struggles, etc. It made me feel like I was on the right path, since I was able to relate to so many of the experiences she shared.
Microcopy writing hacks with Yael of vCita
August 20
9:00 am Los Angeles
12:00 pm New York
6:00 pm Berlin
7:00 pm Tel Aviv

About Andrew Astleford and Katherine Hosmer

Katherine Hosmer is the UX Content Director at CallRail. She's an advocate for non-traditional pathways into UX and strives to create content experiences that are findable, transparent, and meaningful.

Andrew Astleford is a UX Content Strategist at CallRail. After a career in journalism, he transitioned into UX writing and has loved exploring how to educate, empower, and delight users with video.

Applying UX writing principles to video content

Educate and empower your users throughout their customer journey

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August 20
9:00 am Los Angeles
12:00 pm New York
6:00 pm Berlin
7:00 pm Tel Aviv