How to Add a Human Touch to AI-Powered Product Marketing
A practical framework to keep your brand’s voice alive in the age of AI
Workshop Details
About This Workshop
3-hour interactive workshop for UX writers, marketers, and content designers who want to harness AI in their marketing without losing the human connection that makes brands truly resonate.
Why this workshop?
AI can streamline marketing like never before, but it can also risk making your brand sound generic, robotic, or disconnected from your audience.
Through practical examples from a website building project, you'll learn how to develop and apply your uniquely human skills: decision making, people skills, workflow development, and more. Recognize the moments that require human insights over AI assistance, and create content that maintains authentic brand personality and meaningful audience connections. .
What We'll Cover
1. Marketing Strategy & Foundations
- Build your one source of truth
- Sharpen personas & positioning
- Define brand voice & narrative flow
2. Audience & Customer Engagement
- Communicate with clarity
- Leverage social proof & customer voice
- Design simple feedback loops
3. Knowledge Management - Content Library & Workflows
- Create scalable knowledge bases
- Streamline workflows & approvals
- Unblock bottlenecks for smoother execution
4. Continuous Improvement
- Run audits & reviews
- Align strategy, audience, and operations over time
What You'll Get
Practical Playbook
- A practical playbook for building AI-powered websites with a human-first approach
Hands-On Practice
- Create your own one-pager, engagement map, and workflow redesign during the workshop
Resources & Templates
- Worksheets & templates you can reuse with your team
Action Plan
- A clear 3-step action plan you can implement immediately
About the Speakers
Led by Ben Pines and Tali Vasilevsky, The Human Marketing Project is where bold brands are built, brands that feel deeply human, connect with people, and deliver real results. Together, they bridge user needs with business goals, through programs and content that scale trust, deepen engagement, and drive growth.
Ben Pines
Content Marketing Expert with 20 years of experience in marketing. He was the first marketer at Elementor, where he went on to lead content teams at both Elementor and AI21 Labs, while also advising many high-growth companies.
Ben specializes in building strategic content systems and AI-powered workflows that keep the human in the loop, ensuring content resonates, creates real impact, and drives growth, engagement, and brand authority.
Tali Vasilevsky
Community Consultant & Builder, helps SaaS companies create strategic communities that drive growth, user success, and brand loyalty. With 10+ years leading programs at startups like Elementor and Boards, she specializes in aligning community strategy with business goals and scaling high-impact programs.
Founder of The Community Catalyst.
Registration Information
When you sign up, please provide the following information:
Ready to transform your marketing approach with AI while keeping it human?
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