bad microcopy example

Microcopy Round-Up: September 2020

Welcome to our monthly microcopy round-up where we bring you microcopy highlights shared by UX writing community members. Weโ€™re featuring the good, the bad, and the funny.

Thanks to everyone who contributes to the Facebook group and helps strengthen the UX writing community. OK, on to the examples!

The good

Letโ€™s kick things off with a great example from Wealthfront, who put a new spin on a boring old security message.

Wealthfront microcopy example

Hinge is the dating app thatโ€™s meant to be deleted, and their copy is always on-brand. Check out that slogan!

Hinge microcopy example

Hereโ€™s a nice empty state for an empty Outlook inbox, which is apparently something that exists. Hat tip to your magnificence if your inbox has ever been in this pristine state.

Outlook empty inbox microcopy example

This food delivery app is helping reduce plastic waste by making it easy for customers to not have utensils included.ย 

delivery app microcopy example

Posted by Jenna McGill โ€” Join the discussion

The bad

There are a lot of โ€œoopsies,โ€ โ€œwhoopsies,โ€ and โ€œWTF-siesโ€ in the fail department this month. Weโ€™ll start with the worst of the bunch.

bad microcopy example

This oneโ€™s not nearly as bad, but itโ€™s still not working for most people involved in the discussion. Also, the non-contracted โ€˜could notโ€™ and โ€˜you areโ€™ are startlingly awkward to me.ย 

g2 crowd microcopy example

OK LinkedIn, hereโ€™s the thing. Most of us donโ€™t want to have to solve a word puzzle to figure out what youโ€™re trying to say. Cool?

LinkedIn bad microcopy example

Hereโ€™s another โ€œat least you tried.โ€

Alarmy microcopy example

Posted by Avi Cohen โ€” Join the discussion

The funny

COVID-19 sucks. But “thank you” to all the writers out there who are helping us cope and make the best of a terrible situation. This month, itโ€™s all off-site fun and funny microcopy examples.

Iโ€™m gonna resist the urge to make some sort of โ€œwhale of a good timeโ€ joke here.

COVID microcopy example

Posted by Linda Gwilym โ€” Join the discussion

More clever COVID copy.

funny COVID microcopy example

Finalmente, un poco de Espaรฑol. The copy says: โ€œTo take number, press No.โ€ ยกClaro que sรญ!

funny spanish microcopy example

Your call

This example with explanatory texts next to form fields generated some interesting insights. Whatโ€™s your take?

Your call microcopy example

That about wraps it up for this month. Check back in early October for the next microcopy round-up. In the meantime, be sure toย sign up to our newsletterย for weekly microcopy examples, top UX writing articles, and much more.ย 

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