Microcopy examples: December 2020 Round-Up

Welcome to our monthly microcopy round-up for December. Once again, we’re bringing you some of the best community posts from the past month or so. As always, weโ€™ve got the good, the bad, and the funny.ย 

Thanks as always to all the community members on Microcopy & UX Writing for your valuable insights and contributions.

The good

In marketing, thereโ€™s something called RTL (real time marketing), which is marketing thatโ€™s relevant to a trending topic. Here, Lemonade took inspiration from a timely Donald Trump tweet and put their own spin on it. Great use of the occasionally snarky humor in their brand voice.

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Grammarly, the online grammar checker, brings their strong empty state game. No surprise, they use the original punctuation in this spin on the Alexander Pope quote.

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Google Docs does more than just letting you know your link isnโ€™t formatted correctly. They suggest what the problem might be, a typo.

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The bad

Argos UKโ€™s login page isnโ€™t exactly welcoming. Instead of the threatening โ€œDo we know you?โ€œ, why not, โ€œLetโ€™s see if youโ€™ve been here before.โ€

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Hereโ€™s what happens when you open a Google Doc using an invitation sent to a non-Google email address. Feels like it was written by an engineer rather than a UX writer.

Perhaps it would be better to explain what a visitor session is before referring to it four times in one error message?

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Donโ€™t offer to be of assistance if you donโ€™t have any assistance to offer. No?ย 

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The funny

Another writer having a little fun with version update copy in the app store.

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Not a great way to create scarcity with your users. Only 1181 years away!

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Once COVID-19 is behind us, I think weโ€™re all gonnAโ€™ NITA HOLIDAY.

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Does it count if I have 1 year of 0 experience speaking United States but with a U.K. accent?ย 

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Your call

This one sparked a heated debate with opinions ranging from โ€œBest. Copy. Ever.โ€ to โ€œOMFG you monster!โ€ OK, maybe not quite that extreme, but you get the point. So, whatโ€™s your take?

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Thanks to everyone whose posts were featured here, and to all involved in the discussions. Youโ€™re what makes Microcopy & UX Writing one of the best communities on Facebook, BY A LOT!

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