Microcopy examples: December 2020 Round-Up

Welcome to our monthly microcopy round-up for December. Once again, we’re bringing you some of the best community posts from the past month or so. As always, we’ve got the good, the bad, and the funny. 

Thanks as always to all the community members on Microcopy & UX Writing for your valuable insights and contributions.

The good

In marketing, there’s something called RTL (real time marketing), which is marketing that’s relevant to a trending topic. Here, Lemonade took inspiration from a timely Donald Trump tweet and put their own spin on it. Great use of the occasionally snarky humor in their brand voice.

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Grammarly, the online grammar checker, brings their strong empty state game. No surprise, they use the original punctuation in this spin on the Alexander Pope quote.

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Google Docs does more than just letting you know your link isn’t formatted correctly. They suggest what the problem might be, a typo.

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The bad

Argos UK’s login page isn’t exactly welcoming. Instead of the threatening “Do we know you?“, why not, “Let’s see if you’ve been here before.”

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Here’s what happens when you open a Google Doc using an invitation sent to a non-Google email address. Feels like it was written by an engineer rather than a UX writer.

Perhaps it would be better to explain what a visitor session is before referring to it four times in one error message?

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Don’t offer to be of assistance if you don’t have any assistance to offer. No? 

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The funny

Another writer having a little fun with version update copy in the app store.

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Not a great way to create scarcity with your users. Only 1181 years away!

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Once COVID-19 is behind us, I think we’re all gonnA’ NITA HOLIDAY.

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Does it count if I have 1 year of 0 experience speaking United States but with a U.K. accent? 

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Your call

This one sparked a heated debate with opinions ranging from “Best. Copy. Ever.” to “OMFG you monster!” OK, maybe not quite that extreme, but you get the point. So, what’s your take?

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Thanks to everyone whose posts were featured here, and to all involved in the discussions. You’re what makes Microcopy & UX Writing one of the best communities on Facebook, BY A LOT!

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