Post-Apocalyptic Leadership in Content Design with Jenn Shreve @Google

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In this milestone episode, we reflect on the extraordinary challenges and triumphs of leaders in the realm of content design within a post-apocalyptic setting.

We explore the unconventional and inventive approaches required to thrive and create impactful content in a world forever changed.

In this episode of Writers in Tech, Jenn Shreve, Content Design Lead at Google, shares insights on maintaining consistency in writing and the valuable contributions of journalists in the field of UX. She discusses the importance of understanding one’s energy patterns and establishing a routine that aligns with personal productivity. Jenn introduces “The Artist Way” process, specifically the practice of Morning Pages, as a method to stimulate creativity and generate ideas.

The conversation dives into how journalists excel in simplifying complex concepts and technologies, enabling them to effectively advocate for users in UX writing. The ability to find and convey a compelling narrative is highlighted as a valuable skill in prioritizing messaging and shaping the user journey.

Jenn offers tips for UX writers who are transitioning into leadership roles within their organizations, emphasizing the importance of developing a broader perspective and focusing on solving larger content problems.

The discussion also addresses concerns surrounding AI tools like Chat GPT. While acknowledging the power of such technologies, Jenn encourages a critical approach and questioning the potential benefits and drawbacks. Drawing a parallel to concept cars in the automotive industry, she raises the question of whether certain AI capabilities are practical or aligned with industry trends.

As we conclude this 100th-episode celebration, we express our deepest gratitude to all our listeners, guests, and supporters who have joined us on this incredible journey. We are honored to have shared these thought-provoking conversations and insights with you, and we look forward to continuing to explore the evolving landscape of content design and leadership in the post-apocalyptic world.

Remember to stay tuned for more episodes of Writers in Tech as we continue to delve into the ever-evolving realm of writing, technology, and creativity. Thank you for being a part of our community!

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