Writing Effective Emails for Saas with Jane Portman @Userlist

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Jane Portman, CEO at Userlist and UI Breakfast presenter, has tons of advice on how to write lifecycle emails for Saas.

If youโ€™ve ever been involved in writing Saas lifecycle emails โ€“ for example onboarding, activation, or upgrade emails โ€“ you know that itโ€™s easier said than done. Thatโ€™s because the actual writing is just the tip of the iceberg. As UX writers, we need to think holistically, define a user journey and set up sensible conversion goals.

Jane goes through:

  • Where to start designing effective emails
  • The most important steps: The user journey, segmentation, and implementation
  • How to truly measure which emails make an impact
  • Why every Saas company needs a content resource library โ€“ and what to keep in your resource library

About Jane

Jane Portman is the co-founder and CEO of Userlist, an email automation platform that specializes in understanding customer data. She is also the founder and presenter of UI Breakfast, a UI/UX design strategy podcast that has been running since 2014.

Links

Follow Jane on LinkedIn

Check out Userlist email automation

UI Breakfast Podcast

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