Inclusive writing for Africa’s largest banking app | Interview with award-winning marketing professional Dave Glazier

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Inclusive writing for Africa’s largest banking app | Interview with award-winning marketing professional Dave Glazier

Episode Summary

Dave Glazier is the UX writing lead at Nedbank, one of Africa’s largest banks.

Recently, I spoke to him about writing microcopy for a large and diverse emerging-market audience.

In this episode, we cover:

  • Creating a content style guide and working with designers
  • Why and how you should listen to your customers
  • Crafting the voice and tone for a banking experience
  • Inclusive writing and writing for 12 different languages
  • Using Google Trends to find inspiration and improve your writing

Episode Notes

-Listen to more episodes of Writers in Tech podcast

-Talk toย Dave Glazier

-Join our freeย UX Writing course

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