Emotional Targeting Workshop with Talia Wolf
Two live sessions that turn research into copy and design that convert. Learn a practical, repeatable process that your team can use the next day.
Why this workshop
Most teams chase metrics and best practices. The work that moves the needle starts with people. Emotional Targeting gives you a system to understand what your customers feel, what they fear, and what they really want, then translate those insights into copy, design, and tests.
What you will learn
Research
- Run three research methods that reveal emotions and motivations
- Ask better questions and avoid bias in collection
- Source research quickly when timelines are tight
Synthesizing
- Turn raw data into a clear customer compass
- Map pains, gains, triggers, and objections
- Choose the messages that matter most
Auditing
- Audit your page or email with strategic questions
- Spot friction and mixed signals in copy and design
- Apply the checklist to websites and lifecycle emails
Testing
- Write a first hypothesis with emotion-led formulas
- Prioritize experiments and define success
- Translate insights into headlines, CTAs, and flows
Who it is for
Instructor
Talia Wolf
Talia created the Emotional Targeting framework and has helped startups and global brands increase conversions by understanding the emotions that drive decisions. She teaches a clear process you can bring back to your team.
Format and materials
- Two live sessions of three hours each with Q and A
- Hands-on exercises in every step
- Templates for research, the customer compass, audit checklist, and hypothesis writing
- Recording for a limited time and a private Slack channel
What you will take away
A customer compass
- A simple artifact to guide messaging and design
An audit checklist
- A reusable list for websites and emails
Test-ready copy
- Headlines, CTAs, and hypotheses you can launch
Certificate of completion
- Document your learning and share with your team
Not ready yet? No worries.
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AI Prototyping and Vibe Coding for UX People
Build functional AI-powered UX tools β no coding required
Workshop Details
- Cursor AI (we'll guide setup)
- Replit or Lovable (browser-based IDEs)
- Optional: Bolt for quick deployment
About This Workshop
This is for UX people who want to build with AI β not just talk about it.
In this live, hands-on workshop, you'll design the UX, write the prompts, and ship a working prototype using AI tools. No dev experience needed. Just curiosity and product thinking.
By the end of the session, you'll have your own live, functional tool β built from scratch, by you.
What You Might Build
- An onboarding flow that adapts to user behavior
- A microcopy tester that reviews UX copy with GPT
- A vibe-coded bot that writes in your product's voice
- A UX audit tool that flags broken flows and friction points
Or bring your own idea β and we'll help bring it to life.
What You'll Learn
Prompt Engineering for UX Outcomes
- Write clear, structured prompts that generate real features β not fluff.
Prototyping with AI Tools
- Use Cursor, Replit, and Lovable to go from idea to live app in hours, not weeks.
Design-Led AI Thinking
- Blend UX strategy, microcopy, and AI interaction design in a practical way.
Shipping Without Devs
- Build tools you can demo, test, and use β all without writing code.
Workshop Instructor
Yuval Keshtcher
Founder of the UX Writing Hub & UX Writing Academy
Host of Writers in Tech
UX + AI educator building weird, useful tools for real-world teams
Yuval teaches designers, content folks, and PMs how to use AI and no-code to scale ideas fast and smart β without losing the craft.