Top 14 Content Style Guides 2021 (and How to Use Them)

As a digital product grows, so too will the number of content creators that contribute to it. A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules.

In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey.

Keep and save it for a rainy day.


The holy bible of content style guides. Honestly, people post about it on our Facebook group Microcopy & UX Writing at least once a month.


The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years.

Canada Post Corporation

Discover the writing principles for the ways that Canada post add value to their digital products with concise and meaningful language.


Material Design is one of the most famous design systems out there. Explore their content section and learn how to write content like Google does.


Shopify’s content standards will help you understand how to think strategically about the language in your products and apps.


For anyone curious or serious about conscious language.
The latest observations, opinions, and style guides — all in one place.


The mission of the UX writers of Geo-Jek is to allow users to use their app effortlessly — without friction.

UK Government

The single government representative on our list. I am happy a governmental service realized that they too can actually lead when it comes to creating conversational interfaces.


Highly detailed content style guide created by the UX writers and content creators of the BBC.


The Atlassian writing style is an open source system of their core company values, company mission, design principles, and voice and tone.


One method for creating a content style guide is to base it on another guide. In Buffer’s guide, they claim to follow Mailchimp’s style guide with some extra sauce made by Buffer.


To connect with their customers, Salesforce needs to talk in a way that resonates with them. They published their content style guide that shows how to do that.

University of Leeds 

This content style guide was created to help the people of Leeds University write more creatively and effectively in their day-to-day life at the University of Leeds.


The Apple Style Guide provides editorial guidelines for text in Apple instructional materials, technical documentation, reference information, training programs, and user interfaces. The intent of these guidelines is to help maintain a consistent voice in Apple materials.

What’s next?

As a UX writer, you may end up working in companies or on projects that take different approaches to their content style guide. If you join an organization that is already implementing a content style guide, great! Your job is to follow and optimize it continuously.

If you’re working as a consultant UX writer, or you are the first UX writer of your organization, you may need to build a brand new style guide from scratch.

Go to this list to find your inspiration and get that content style guide up and running!

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