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700% better with content localization | Interview with Mette Thomsen of GetYourGuide

How can a localized content increase your conversions by 700%?

Listen to the next episode!

I had a pleasure to talk to Mette Thomsen Danish Language Specialist at GetYourGuide.

Listen to it if you want to learn about:

  • How to add context to your localization process
  • Content team hierarchy in a unicorn (B$) company
  • Best practices for localization
  • Creating a content style guide for your localization team
  • What tools you should be using
  • Marketing guidelines vs product content style guides
  • Scaling a localization team

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