700% better with content localization | Interview with Mette Thomsen of GetYourGuide

How can a localized content increase your conversions by 700%?

Listen to the next episode!

I had a pleasure to talk to Mette Thomsen Danish Language Specialist at GetYourGuide.

Listen to it if you want to learn about:

• How to add context to your localization process
• Content team hierarchy in a unicorn (B$) company
• Best practices for localization
• Creating a content style guide for your localization team
• What tools you should be using
• Marketing guidelines vs product content style guides
• Scaling a localization team

Episode Notes