Remote UX writing at a scaling company
Episode Summary In this episode, we spoke with Li-Na Koh, a senior content designer at Zapier.
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Episode Summary In this episode, we spoke with Li-Na Koh, a senior content designer at Zapier.
There are many different ways to come to grips with UX writing. Here’s one method that we’ve found works for lots of people:
If content is king, strategy is queen — and not just any queen but a very special one. And UX writing done well is like honey. Eh, what? Read on and you’ll find out as we attempt to clear up the confusion of who is doing what in the content beehive.
And if that’s the case, UX Writers should be more than great writers and need to design their words like artists.
The distinctions between transactional and marketing emails will become clearer as more businesses invest in UX writing. In the meantime, read your inbox with a more critical eye and ear.
CRO and UX Writing absolutely need to meet up. They’re made for one another.
Just because creativity isn’t always at the forefront, that doesn’t mean it doesn’t often come into play. UX Writing and creativity go hand in hand.
User experience design is a great example: it appeared as a new trend years ago, and quickly established its prominent place, where – as far as it seems – it will stay forever. The best UX agencies are now superstars in the industry, who lead the way for others, so they can learn from the best ones.
Perhaps the easiest way of comparing copywriting and UX writing is this:
Copywriting helps the business. UX writing helps the customers.