Category: Best practices

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The current state of AI copywriting

Are writers doomed to be replaced by artificial intelligence? For sure AI copywriting has made massive progress recently. But instead of seeing AI tools as a threat, let’s take a look at how writers can benefit from the technology.

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Microcopy in a nutshell: Past, present and future

In this blog post, we’ll explain what microcopy is and where the term came from. You’ll also get plenty of great (and a few not so great) examples and tips on how to improve your microcopy writing skills.