If content is king, strategy is queen — and not just any queen but a very special one. And UX writing done well is like honey. Eh, what? Read on and you’ll find out as we attempt to clear up the confusion of who is doing what in the content beehive.
And if that’s the case, UX Writers should be more than great writers and need to design their words like artists.
The distinctions between transactional and marketing emails will become clearer as more businesses invest in UX writing. In the meantime, read your inbox with a more critical eye and ear.
CRO and UX Writing absolutely need to meet up. They’re made for one another.
Just because creativity isn’t always at the forefront, that doesn’t mean it doesn’t often come into play. UX Writing and creativity go hand in hand.
User experience design is a great example: it appeared as a new trend years ago, and quickly established its prominent place, where – as far as it seems – it will stay forever. The best UX agencies are now superstars in the industry, who lead the way for others, so they can learn from the best ones.
Perhaps the easiest way of comparing copywriting and UX writing is this:
Copywriting helps the business. UX writing helps the customers.
Sometimes it’s better to use the space you have to help people understand what the best and easiest way to use your product is.
How to write copy which demands little attention from your users