How can a localized content increase your conversions by 700%?
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And if that’s the case, UX Writers should be more than great writers and need to design their words like artists.
The distinctions between transactional and marketing emails will become clearer as more businesses invest in UX writing. In the meantime, read your inbox with a more critical eye and ear.
CRO and UX Writing absolutely need to meet up. They’re made for one another.
Just because creativity isn’t always at the forefront, that doesn’t mean it doesn’t often come into play. UX Writing and creativity go hand in hand.
Interview with Allison Freedenfeld of Google/Waze