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The Role Of The UX Writer at an Agency

User experience design is a great example: it appeared as a new trend years ago, and quickly established its prominent place, where – as far as it seems – it will stay forever. The best UX agencies are now superstars in the industry, who lead the way for others, so they can learn from the best ones. 

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Testing your story before writing a single word

When it comes to airline websites, users are likely to run the gamut of online experiences. The first thing that pops into my mind are those dark UX patterns commonly found on low-cost carriers websites like easyJet and Ryanair.