Behavioral Economics & Customer Experience in the Digital Age | Interview with Liraz Margalit (PhD)

Episode Summary



Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making.


She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017.


Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.


In our episode we’ve talked about digital interactions that matters.

Listen to this episode to learn:

  • Different approaches to customer experience
  • Shaping moments for our customers and users to remember
  • How to use words to shape customers’ experience What part of the journey you should pay attention too.

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