Day: July 6, 2021

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Illustration of 4 mobile screens without copy

Microcopy in a nutshell: Past, present and future

Without microcopy, users would get lost in any digital interface. Often described as small words with a lot of power, it can have a huge effect on both user experience and conversions. In this blog post, we’ll explain what microcopy is and where the term came from. You’ll also get plenty of great (and a few not so great) examples and tips on how to improve your microcopy writing skills.